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WREN

Purpose of wealth: protect, enhance or enjoy the wealth?Wren Purpose of Wealth

  • All three are important for most clients, but in different proportions
  • We categorise all assets in portfolios according to how they serve these goals
  • Making sure this is agreed and understood with you ensures the path we set out on is not deviated from at the worst possible time, thus avoiding permanent capital destruction.
  • A longer term view facilitates an emotional detachment and creates the intellectual space needed to make better decisions
  • We believe that the real measure of success of a portfolio strategy is whether it meets your goals, which are more likely linked to beating inflation rather than performance relative to an arbitrary financial market based benchmark